Stop polishing the pitch. Start improving the company.
Investors don't fund better pitches. They fund performance. Performance is a discipline. We develop it.
For founders who want to be worth funding.
- Test
- Calibrate
- Qualify
Built by someone who has done it from both sides.
- 40Years building ventures
- 10Ventures founded
- 4Entrepreneurship centers
- 17Books published
Four decades of that work distilled into a system.
Three performance dimensionsIs the venture creating value customers recognize and are willing to pay for?
Is the venture capable of delivering that value profitably and at scale?
Is the venture prepared to secure and deploy capital in ways that accelerate growth and create attractive returns?
The scorecard
Eighteen KPIs, scored on evidence every week.
Illustrative venture
Overall readiness
27/36
ICAN Performance Ready™
- W1
- W2
- W3
- W4
- W5
- W6
- W7
- W8
TestCalibrateQualify
18 KPIs
Market
Economic
Capital
Market Readiness11/12
5 validated · 1 in progress
Economic Readiness9/12
3 validated · 3 in progress
Capital Readiness7/12
1 validated · 5 in progress
Ready to startIn progressValidated
Your Performance Engineer reviews the evidence behind every cell, every week.
- 3Readiness dimensions
- 18KPIs
- 8Weeks
- 12Ventures
An intensive experience designed to help youSee your venture clearly. Make better decisions. Develop the discipline to grow.
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Why Should I Invest?
A podcast where Dr. Tom Duening asks the tough questions investors want answered.
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