Stop polishing the pitch. Start improving the company.
Investors don't fund better pitches. They fund performance. Performance is a discipline. We install it.
For founders who want to be worth funding.
- Test
- Calibrate
- Qualify
Built by someone who has done it from both sides.

- 40Years building ventures
- 10Ventures founded
- 4Entrepreneurship centers
- 17Books published
Four decades of that work distilled into a system.
- Market Readiness
Is the venture creating value customers recognize and are willing to pay for?
- Economic Readiness
Is the venture capable of delivering that value profitably and at scale?
- Capital Readiness
Is the venture prepared to secure and deploy capital in ways that accelerate growth and create attractive returns?
A live readiness score your team and your investors can both read.
The performance dashboard, under construction.
One readiness score
Market, economic, and capital readiness roll up into a single live number for the venture.
Every KPI, with its evidence
Eighteen KPIs, each backed by what the team uploaded, so the score is never a matter of opinion.
Readable by investors too
The same view your team works from is the view an investor reads. No separate deck to maintain.
Why Should I Invest?
Dr. Tom Duening asks the founders of high-potential Campus-Born Ventures the questions investors want answered.
About the podcastBe first in line.
Subscribe to the ICAN Tune-Up. KPI thinking from Dr. Tom Duening every week, and first word when founding cohort applications open.





